Energy,refined.
Zero sugar, 150mg natural caffeine, and 200mg of L-theanine calm — steady energy and clear focus for the hours that matter.
Ritual
Every serious day starts the same way: a small, deliberate act that tells the mind the shift has begun. Open. Breathe. Begin.
Focus
150mg of natural caffeine, paired with 200mg of L-theanine the way tea ceremonies intended — a lift that arrives quietly and holds its line.
Future energy
No sugar, no crash, no noise. A formula built like an instrument, for the people building what comes next.
Choose your current.
One disciplined formula, six characters of energy. Hover or tap to taste the range.
First Shift · Live
Yuzu Pulse
“Morning light, sharpened.”
Bright yuzu citrus over a clean, even lift. The opening move of a serious day.
Turn it over in your hands.
A live 3D can — move your cursor to rotate the light. Pick a flavor to re-skin it in real time.
Engineered like an instrument.
A short formula, chosen for balance. Clean enough to read, precise enough to trust.
Sugar
Natural Caffeine
L-Theanine
Lion's Mane
Clarity
150mg of natural caffeine steadied by 200mg of L-theanine — alertness with the volume of everything else turned down.
Drive
Citicoline and L-tyrosine feed attention and motivation — mental energy that holds through hour nine, not just hour one.
Endure
KSM-66 ashwagandha and a full gram of Lion's Mane — stress adaptation for the long haul, not a bigger jolt.
Replenish
Sodium, potassium, and magnesium replace what a shift sweats out. Zero sugar means zero debt.
Not intended to diagnose, treat, cure, or prevent any disease. Enjoy as part of a balanced routine.
No reviews yet. On purpose.
We're pre-launch, and we won't fake the part that matters most. Here's what we'll stand on instead — until the First Shift Crew writes this section for us.
The whole label, printed
Every active ingredient and its dose, on the can and on this site. No proprietary blends, no 'energy matrix', nothing to hide behind.
A first run, not a fiction
This is our first production run. You won't find invented star ratings here — the first reviews on this site will be written by the people who drink the first cans.
Born behind a counter
Luma Shift started in a gas station, watching shift workers settle for sugar and synthetic caffeine at 5am. It launches in those same coolers first.
First-run cans, first reviews, first vote on the next flavor.
Three ways in.
Start small, stock the studio, or put it on autopilot — every path ships free over $60.
Starter Pack
6-Pack · 12 fl oz
Six cans — two of each live flavor — plus the Luma Shift field guide to focused work.
$16 with Subscribe
Variety Pack
12-Pack · 12 fl oz
Four of each live flavor. The full first drop, in one case.
$31 with Subscribe
Crew Pack
36-Pack + Tumbler · 12 fl oz
Thirty-six cans across the three live flavors + the ceramic Luma tumbler. Built for break rooms and studios.
$84 with Subscribe
Subscribe & Save 15% — skip, swap, or cancel anytime.
- Zero Sugar
- 150mg Natural Caffeine
- L-Theanine Calm
- Skip or Cancel Anytime
- Carbon-Neutral Shipping
The final word · 転換
Shift your energy.
Clean energy for deep work. Join the list for drops, rituals, and subscriber-first pricing — or start today.
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